The Love Co-op
Taking Big Business out of the dating game
The Love Co-op is an online Love Cooperative that is owned by our members — not by outside investors. [Learn more about co-ops]
What makes the Love Co-op different from other online dating sites?
• Our membership fees are substantially lower than other online dating sites. [See a comparison]
• Members get to vote on how the site is run, and on which new features they'd like to see. [How it works]
• Margins (profits) go back to our members, not to outside investors. [How it works]
Comparison
Yahoo! Personals one-month subscription: $29.99
Yahoo! Personals 12-month subscription: $191.88
Match.com one-month subscription: $34.99
Match.com 12-month subscription: $203.88
eHarmony one-month subscription: $59.95
eHarmony 12-month subscription: $239.40
Chemistry.com one-month subscription: $49.95
Chemistry.com 12-month subscription: $249.96
Love Co-op one-month subscription: $14.99 ($13.25 membership fee + $1 monthly subscription + $0.74 processing fee)
Love Co-op 12-month subscription: $29.62 ($13.25 membership fee + $12 monthly subscriptions + $4.37 processing fees)
Members' voting rights
Each member of the Love Co-op has a say in how the service is run.
When you become a member, you automatically receive one vote.
Members are regularly given the option to vote on proposed changes to the site, proposed capital improvements, proposed marketing initiatives, and on other important decisions about how the organization is run.
How margins are distributed to members
A for-profit company's goal is to make its shareholders rich. In contrast, a cooperative's goal is to benefit its members, not to make money for outside investors.
When the Love Co-op earns a margin — the income left over once all expenses have been paid — a certain percentage is retained to help the co-op grow, and the rest is distributed back to our members in the form of patronage refunds: A portion of what you've spent on the Love Co-op service is refunded to you.